An introduction to Veeva Approved Email
Veeva CRM Approved Email is an email platform built into Veeva CRM which enables pharma companies to direct tailored and approved content to customers. Like CLM, content is compiled quickly with a simplified process. Both Veeva CRM Approved Emails and CLM are used to communicate with HCPs and potential customers; information can be sent to the desired number of recipients with the same content.
With Veeva Approved Email, sales teams can share resources, arrange virtual meetings and send post meeting follow up communications to customers, all in a compliant manner. Veeva customers average a 40% open rate with Approved Email, with an average click through rate six times higher than the industry average. Providing the correct right tools and capabilities, Veeva Approved Email helps organisations increase their reach by ensuring that HCPs receive relevant and engaging content.