An introduction to Veeva Approved Email

Veeva CRM Approved Email is an email platform built into Veeva CRM which enables pharma companies to direct tailored and approved content to customers. Like CLM, content is compiled quickly with a simplified process. Both Veeva CRM Approved Emails and CLM are used to communicate with HCPs and potential customers; information can be sent to the desired number of recipients with the same content.


With Veeva Approved Email, sales teams can share resources, arrange virtual meetings and send post meeting follow up communications to customers, all in a compliant manner. Veeva customers average a 40% open rate with Approved Email, with an average click through rate six times higher than the industry average. Providing the correct right tools and capabilities, Veeva Approved Email helps organisations increase their reach by ensuring that HCPs receive relevant and engaging content.

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Accelerate The Creation of Veeva Approved Emails

Initially, discussions are held to determine the requirements of the customer and generate an understanding of their marketing strategy and how they plan to integrate Veeva Approved Email into their strategy. After customer assets have been handed over, the email creation process begins. The template is built against compliance guidelines and tested. After approval, the customer views their Veeva Approved Email and can access the template directly via Veeva Vault. The Veeva Approved Email is then subject to the final stages of testing, approval and deployment.

Provide a Remarkable Experience with Veeva Approved Email

As one of the highest certified Veeva Full-Service Content Partners in the UK and one of the most accredited in Europe, PULSE offers extensive expertise and guidance to help customers generate success using Veeva’s integrated email platform.

Improve open rates- Veeva customers generate a 40% open rate with Veeva Approved Email and an average click through rate 6x higher than the industry average by adopting Veeva Approved Email.

Increase engagement- Deliver compliant and engaging content to HCPs, utilising insights to ensure that HCPs are receiving content they are interested in.

Generate greater efficiency- Expand reach by delivering compliant and frequent email communications to HCPs.

Veeva Certifications

  • 12

    Veeva CLM

  • 10

    Approved Email

  • 9

    Engage Meeting

  • 11

    Engage Portals

  • 10

    Review & Approvals

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