The pharmaceutical industry, traditionally known for its cautious and methodical approach, increasingly embraces digital tools and products to enhance efficiency, improve patient outcomes, and stay competitive in a rapidly evolving market.

Digital has a great opportunity to drive value for Pharma brands by utilising data in order to increase reach and drive deeper connections with healthcare professionals, patients and stakeholders.

Adoption and Growth of Digital Tools and Products in the Pharma Industry (revised)

Digital enables precise targeting and personalised content delivery, making it possible to reach specific audiences with tailored messages across regulated healthcare environments.

By utilising social media platforms, banners, HTML email campaigns and websites with content optimised for search engine marketing (SEM), brand managers can increase reach and visibility, ensuring products and messages are delivered to the right audience at the right time.

Customer Relationship Management (CRM) platforms such as Veeva and Salesforce Life Sciences Cloud have become integral to how pharma brand managers engage with healthcare professionals. These platforms support structured, compliant interactions and enable the use of data and insights to deliver more relevant and effective digital communications.

By leveraging CRM-driven insights, brand managers can develop targeted content and campaigns that address the specific needs of different HCP audiences, helping to strengthen relationships and improve engagement across channels.

Alongside CRM platforms, digital analytics tools play a critical role in measuring performance and informing optimisation. Solutions such as Veeva MyInsights, Google Analytics and other specialist pharma analytics platforms provide visibility into campaign performance and customer engagement.

These tools enable real-time tracking of key performance indicators (KPIs), including engagement metrics, conversion rates and return on investment (ROI). This insight allows teams to make data-informed decisions, refine content delivery and allocate resources more effectively.

As smartphone adoption continues to grow, the expansion of telemedicine and digital health solutions has created new opportunities for healthcare organisations. With increasing use of telehealth by patients and HCPs, teams can leverage digital channels to deliver educational content, support virtual interactions and provide timely, compliant product information.

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Benefits of Digital in Pharma

Improved Patient Outcomes

Digital health solutions enable personalised medicine, better patient monitoring, and proactive management of health conditions.

Increased Efficiency

Automation and digital tools streamline processes, reduce manual errors, and enhance productivity across the pharmaceutical value chain.

Enhanced Data Utilisation

Advanced analytics and AI allow for better use of data, leading to more informed decision-making and innovative solutions.

Cost Savings

Digital solutions can help reduce costs across the commercial spectrum including reaching and engaging with HCPs.

Regulatory Compliance

Digital tools help ensure compliance with regulatory requirements through accurate data tracking and reporting.

Challenges and Considerations

Discover the essential features and functions of Veeva Approved Email for streamlined communication and compliance in the healthcare industry.

Cost

Digital solutions aren’t always cheap and often require ongoing investment, making choosing a development partner and agency all the more important.

Data Privacy and Security

With the increasing use of digital tools, ensuring the privacy and security of sensitive health data is paramount.

Regulatory Hurdles

Navigating the complex regulatory landscape and obtaining approvals for digital tools can be challenging.

Integration Issues

Integrating new digital tools with existing systems and processes requires careful planning and execution.

Resistance to Change

There can be resistance from stakeholders who are accustomed to traditional methods, necessitating change management strategies.

PULSE - certified expert digial agency and technology company

PULSE is a certified expert digital agency and technology company with extensive experience delivering regulated digital solutions for the pharmaceutical industry. We work across leading commercial and content platforms, including Veeva and Salesforce Life Sciences Cloud, combining creative, technical and platform expertise to deliver high-quality, compliant content solutions.

Our team is certified across a wide range of technologies and platforms, reflecting deep technical proficiency and a strong track record of implementing and managing digital content solutions for global pharma clients. We help organisations improve operational efficiency and customer engagement through tailored, scalable digital delivery.

Veeva CLM

We specialise in the development and creative design services for Veeva CLM, delivering tailored solutions that enhance your customer engagement and content delivery. With extensive experience and expertise in Veeva CLM, our team crafts compelling, interactive content that aligns with your brand’s objectives and complies with industry standards.

Our certified Veeva creative and development teams focus on creating visually appealing and user-friendly designs that maximise the impact of your presentations, helping you effectively communicate your message to healthcare professionals and drive better results.

Partner with us, an approved certified Veeva
agency to leverage the full potential of Veeva.

Veeva Modular Content

Veeva’s modular content approach, popular in FMCG and retail, is now being adopted by pharma marketers to meet the rising demand for personalised digital content at scale, from healthcare professionals.

This method involves creating reusable, pre-approved content modules such as headlines, images, and legal copy, streamlining content creation, and accelerating approval processes. Veeva’s solution, in combination with Heartbeat, offers efficiency, consistency, compliance, cost-effectiveness, scalability, and enhanced engagement by allowing quick assembly of personalised promotional materials. These benefits help pharma brands rapidly develop and deploy compliant marketing content, tailored to diverse audiences while reducing costs and approval times.

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approach to Modular Content

Veeva Services

We specialise enhancing customer engagement and supporting compliant content delivery within Veeva CRM. We create interactive digital sales aids and email communications that comply with industry standards. As a certified Veeva Content Partner agency, we ensure seamless integration with Veeva CRM, enhancing customer engagement and optimising marketing strategies. Our services include consultation, strategy, content design, development, testing, deployment, and ongoing support, ensuring effective, compliant, and engaging content for pharma brands.

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our Veeva Services

Salesforce Life Sciences Cloud Services

We deliver compliant digital content solutions within Salesforce Life Sciences Cloud environments, supporting pharma teams in executing CLM and email content at scale. Our team designs and builds engaging, modular digital assets aligned to regulated approval workflows and healthcare compliance requirements.

We support the enablement of Salesforce-based life sciences platforms through content design, development, testing and deployment, working alongside client and SI teams to ensure effective execution. Our approach helps brands deliver impactful, compliant communication while maintaining flexibility as platforms evolve.

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Salesforce Life Sciences Cloud services

Heartbeat™ Veeva Content Authoring Solution

Heartbeat™ Content Authoring Solution

Heartbeat™ is PULSE’s proprietary content authoring platform, designed to help pharma teams create compliant digital content efficiently and at scale. It supports the automated creation of CLM presentations and approved email content, reducing reliance on manual development and accelerating speed to market.

Built around modular content principles, Heartbeat™ streamlines content creation, localisation and approvals, helping teams reduce production costs while maintaining consistency, accuracy and compliance. By simplifying complex content workflows, Heartbeat™ enables teams to focus on higher-value initiatives and deliver engaging digital experiences for healthcare professionals.

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content authoring approach

Mobile Apps

Our agency excels in mobile app development for healthcare, offering innovative solutions that enhance patient engagement, streamline healthcare delivery, and improve outcomes. With a deep understanding of the healthcare industry, our team creates user-friendly, HIPAA-compliant apps tailored to meet the unique needs of healthcare providers and patients. Our mobile apps feature advanced functionalities such as telemedicine, appointment scheduling, medication reminders, and secure communication channels, ensuring seamless interaction and improved patient care.

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cutting-edge healthcare apps.

Digital Products

A Portfolio of Reusable Digital Products for Pharma Brands Leveraging our expertise we’ve created a streamlined, budget-friendly portfolio of digital products and solutions specifically designed for pharmaceutical brands. These solutions are repurposed pre-approved, best-practice digital assets to create high-quality, compliant, and customer-facing activations quickly and cost-effectively.

Key features include the ability to customise to match brand aesthetics, scalability for long-term value, and accelerated deployment to meet tight timelines. Our products cover the most commonly used digital channels in the pharma industry, enabling brand managers to promote products, engage stakeholders, and drive sales while adhering to industry regulations. This flexibility and adaptability allow brand managers to navigate the evolving digital landscape efficiently and effectively.

Find out more about these digital products
and solutions for pharma brands

PowerBI

Unlock real-time pharmaceutical analytics and insights with PULSE’s custom Power BI dashboards. Our expert team specialises in designing and developing data-driven, intuitive PowerBI solutions tailored to pharma, enhancing decision-making, compliance, and operational efficiency. Discover how our Power BI expertise can empower your team today.

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insight with PowerBI