Heartbeat

Empowering IT Leaders in Pharma with Heartbeat™

For IT and technology teams, managing the complexities of the content supply chain requires a solution that is reliable, scalable, and designed for seamless integration across platforms. Heartbeat™ Content Authoring Solution, powered by PULSE, offers a state-of-the-art cloud-based platform hosted on AWS that ensures speed, reliability, and flexibility for pharma organisations.

Whether you're seeking a short-term content management solution or a scalable platform that integrates with leading platforms like Veeva, Heartbeat™ offers unparalleled value.

Hosting on AWS for Unmatched Performance

Heartbeat™ is built on Amason Web Services (AWS), the industry leader in cloud computing, ensuring a robust and dependable foundation for your pharmaceutical content management and localisation needs. Hosting on AWS delivers:

  • Unparalleled Reliability
    Unparalleled Reliability

    With AWS's globally distributed infrastructure, Heartbeat™ guarantees 99.99% uptime, ensuring your teams have uninterrupted access to critical commercial and medical CLM content.

  • Scalability on Demand
    Scalability on Demand

    Whether managing a small regional campaign or supporting global operations, Heartbeat™ scales effortlessly to meet your evolving needs without performance degradation.

  • Faster Performance
    Faster Performance

    Advanced caching and content delivery mechanisms reduce latency, providing a seamless experience across markets and devices.

Industry-Leading Security and Compliance

In the highly regulated life sciences industry, protecting sensitive data is non-negotiable. Heartbeat™ incorporates cutting-edge security features to ensure your content remains secure and compliant with global standards:

Data Encryption

Data Encryption

All data is encrypted both in transit (using TLS 1.2) and at rest, safeguarding it from unauthorised access.

Compliance with Industry Standards

Compliance with Industry Standards

Heartbeat™ adheres to stringent regulatory requirements, including GDPR, HIPAA, and ISO 27001, ensuring your content authoring meets the highest standards.

AWS Security Measures

AWS Security Measures

Heartbeat™ leverages AWS's advanced security tools, such as firewalls, threat detection, and regular vulnerability assessments, to further enhance protection.

With Heartbeat™’s cloud-based infrastructure, customers gain the peace of mind that their content is hosted on a secure, scalable, and high-performance platform, optimised to handle the demands of global teams.

Integration Capabilities: Connect and Streamline Your CLM Digital Content Supply Chain Ecosystem

Our platform is designed to seamlessly integrate with existing systems, recognising that different systems may not always follow standardised protocols. This allows for efficient and effective mapping of various standards.

Digital Asset Management (DAM) Compatibility

Heartbeat™ is fully compatible with leading DAM systems, such as Veeva Vault PromoMats, simplifying how you manage and distribute assets. Features include:

  • Seamless Asset Synchronisation: Ensure your existing DAM remains the single source of truth by integrating Heartbeat™ for automatic updates and version control.
  • Efficient Localisation: Easily pull approved global assets into Heartbeat™ for adaptation and deployment in local markets.
  • Cross-Platform Consistency: Ensure consistent branding and messaging across all markets by centralising content within your DAM.
Seamless CRM and CLM Integration

Heartbeat™ integrates effortlessly with industry-leading CRM and CLM platforms, including Veeva Vault, and other key solutions, enabling smooth content management, localisastion and streamlined distribution across your organisation. This integration ensures:

  • Centralised Content Management: Sync your promotional and regulatory materials directly with your CRM or CLM, eliminating duplication and ensuring version control.
  • Enhanced HCP Engagement: Deliver tailored, compliant content to healthcare professionals (HCPs) through your existing platforms.
  • Faster Time-to-Market: Reduce delays by automating the transfer of draft or approved content for instant availability across all platforms.
Custom API Support

Heartbeat™ provides robust API support, allowing organisations to tailor integrations and workflows to their unique requirements. Key benefits include:

  • Customisable Workflows: Automate content creation processes, tailored to your organisational structure.
  • Interoperability: Connect Heartbeat™ to in-house or third-party systems, ensuring a cohesive digital content supply chain.
  • Real-Time Data Sync: Enable quick updates with Heartbeat™ and your existing tools, reducing manual effort and errors.

Future-Ready Connectivity

Heartbeat™ is designed to connect with your existing CRM, CLM, and DAM systems while offering flexibility through a customisable API. Whether you're using Veeva, Salesforce, IQVIA, Agnitio, or other platforms, Heartbeat™ ensures seamless interoperability to optimise your workflows and empower your teams.

Deployment Options: Tailored to Your Operational Needs

Managed Service by PULSE

For organisations seeking a hands-off approach, Heartbeat™ offers a fully managed service option, powered by PULSE’s expert team. This end-to-end service ensures seamless operation, allowing your teams to focus on strategic objectives rather than platform management. Key benefits include:

Expert Oversight: PULSE handles everything from onboarding and configuration to ongoing content creation and updates.

Reduced Complexity: Simplify deployment and ensure optimal performance without dedicating internal resources.

Consistent Outcomes: Leverage PULSE’s experience to maximise the platform’s potential for content management and localisation.

Self-Service

For teams that prefer full control over their content management processes, the self-service model provides autonomy to customise and manage Heartbeat™ independently. Features include:

User-Friendly Interface: Intuitive tools empower your teams to manage content workflows with ease.

Custom Configuration: Tailor the platform to your specific needs, from user permissions to workflow automation.

Increased Agility: Make updates, test campaigns, and roll out changes in real-time, all within your organisation’s control.

Licensing and Subscription Models

Heartbeat™ offers flexible pricing models to align with diverse business needs:

Software Licensing: Ideal for long-term projects or organisations with predictable content management needs. Gain full access to Heartbeat™ with a one-time license fee for ongoing use.

Subscription-Based Model: Perfect for teams requiring scalability and flexibility. The subscription model minimises upfront costs while offering access to all platform features on a pay-as-you-go basis.

Choose the Right Model for Your Business

Whether you need a fully managed solution, a self-service platform, or a tailored licensing model, Heartbeat™ adapts to meet the needs of IT leaders and marketing teams alike. With deployment options for flexibility and scalability, Heartbeat™ ensures your organisation has the tools to drive effective and compliant content management.

Built-In DAM and CLM Solutions

Heartbeat™'s Proprietary Tools: Introduce Heartbeat™'s own Digital Asset Management and Closed-Loop Marketing tools, which can serve as interim solutions for clients transitioning to other platforms or as standalone options for those seeking integrated capabilities.

Built-In DAM and CLM Solutions: Integrated Tools for Streamlined Operations

Heartbeat™’s Proprietary Digital Asset Management (DAM) Tool.

Heartbeat™ includes a fully functional Digital Asset Management (DAM) system, offering a centralised hub for storing, organising, and distributing your digital content. Designed specifically for pharmaceutical needs, this built-in DAM provides:

  • Content Organisation: Easily manage all your assets, from promotional materials to compliance-approved documents, in one place.
  • Efficient Localisation: Simplify the process of adapting global content for local markets while maintaining brand consistency.
  • Version Control and Audit Trails: Ensure compliance by tracking changes and maintaining a record of approvals.

Whether you’re transitioning to an enterprise-level DAM or need a reliable interim solution, Heartbeat™’s built-in DAM offers the flexibility and functionality required to meet your team’s needs.

Heartbeat™’s Proprietary Closed-Loop Marketing (CLM) Tool

For organisations seeking a short-term or standalone CLM platform, Heartbeat™’s integrated Closed-Loop Marketing (CLM) solution delivers impactful and compliant HCP engagements. Key features include:

Interactive Content Deployment

Interactive Content Deployment

Easily create, manage, and distribute engaging content for healthcare professionals across all popular devices and platforms.

Real-Time Analytics

Real-Time Analytics

Gain actionable insights into HCP interactions to refine and optimise your content strategy.

Ease of Transition

Ease of Transition

Use Heartbeat™’s CLM as a stepping stone while transitioning to market-leading platforms like Veeva or IQVIA.

Flexible for Your Journey

Heartbeat™’s proprietary DAM and CLM tools are designed to support organisations at any stage of their content management journey. Whether you need a temporary bridge or a robust standalone solution, these tools provide everything you need to manage your digital assets and marketing campaigns effectively.

Technical Support and Training: Empowering Your Team for Success

Comprehensive Support for Seamless Adoption

Heartbeat™ ensures that your team is equipped with the knowledge and resources needed to maximise the platform's potential. With a dedicated technical support framework, we provide:

  • Onboarding Assistance: From initial setup to system configuration, our team ensures a smooth transition to Heartbeat™, tailored to meet your organisation’s unique needs.

  • 24/7 Helpdesk Support: Access round-the-clock assistance from our expert support team, ready to resolve issues quickly and minimise downtime.

  • Regular System Updates: Stay ahead with seamless updates and new feature rollouts to keep your platform optimised and secure.

Training Programs to Build Confidence

Heartbeat™ offers a variety of training options to ensure your teams are proficient and confident in using the platform:

  • Custom Training Sessions: Tailored programs designed to meet the specific needs of your organisation, covering everything from basic functions to advanced integrations.

  • On-Demand Training Resources: Access a library of tutorials, guides, and FAQs to provide your team with quick answers and best practices at their fingertips.

  • Workshops for Advanced Users: Empower IT teams and power users with in-depth workshops on API integrations, custom workflows, and data analytics.

Partnering for Long-Term Success

Heartbeat™ goes beyond implementation by offering ongoing support and resources to ensure your platform continues to meet your evolving business needs. Our proactive approach to support and training ensures your teams are always prepared to maximise efficiency and drive better outcomes.

Get Started with Heartbeat™ Today

For IT leaders in pharma looking to streamline CLM content management, Heartbeat™ offers the reliability, scalability, and flexibility your teams need. Whether as a short-term solution or a long-term strategic platform, Heartbeat™ empowers your organisation to deliver compliant, engaging, and impactful content.

Contact PULSE today to learn how HHeartbeat™ can integrate with your existing ecosystem and revolutionise your content workflows.

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