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In the highly regulated life sciences industry, modular content is helping to change how organisations create, manage, and distribute promotional and medical communication materials.

By breaking content into reusable, pre-approved components, pharma brands can accelerate production, ensure compliance, and deliver personalised messaging across multiple channels.

Solutions like Veeva Vaults Modular Content and platforms such as Heartbeat™ Veeva Content Authoring empower teams to efficiently implement and scale modular content strategies.

What is Modular Content?

Modular content is a content creation methodology where assets are divided into smaller, reusable blocks of assets or components. Each module—including text, visuals, or media —is pre-approved for compliance and can be assembled to create personalised content for specific audiences, regions, and channels.

Key Principles of Modular Content:

  • Reusability: Repurpose content across campaigns, reducing time and effort.
  • Compliance: Pre-approved modules ensure alignment with regulations.
  • Scalability: Quickly create content for global and regional campaigns.
  • Personalisation: Tailor messages to specific healthcare professionals (HCPs) or channels.

By adopting modular content, pharma brands can achieve accelerate content production, enhance compliance, and drive cost savings.

Benefits of Modular Content for Life Sciences

  1. Accelerate Time-to-Market

    Reusing pre-approved modules enables faster approval and content creation and assembly, helping to allow teams to launch campaigns quickly and efficiently.

  2. Improve Compliance and Reduce Risk

    With modular content, every component can be pre-approved by medical, legal, and regulatory teams, ensuring all messaging is compliant with industry standards.

  3. Enable Personalisation at Scale

    Easily combine modules to deliver tailored, relevant content that aligns with HCP preferences, improving engagement across channels.

  4. Reduce Costs and Improve Efficiency

    Modular components eliminate content duplication, help to streamline workflows, and reduce production costs, enabling pharma brand team to do more with fewer resources.

  5. Scale Global Campaigns

    Efficiently adapt global content to regional markets while maintaining consistency, compliance, and alignmen to brand strategyt.

Heartbeat™ Veeva CLM Content Authoring

How Heartbeat™ Veeva Content Authoring Supports Modular Content

The Heartbeat™ helps to simplify the development and deployment of modular content for pharma brands. It helps streamlines content creation, approval, and assembly workflows, helping teams implement modular content principles seamlessly.

Key Features of Heartbeat™ for modular content:

  • Streamlined Authoring: Create and manage modular content components effortlessly.

  • Collaboration Tools: Enhance teamwork with collaborative editing and approval workflows.

  • Seamless Veeva Vault Integration: Fully compatible and integrated with Veeva Vault Modular Content for smooth workflows.

  • Built-In Compliance: Reduce review cycles by creating pre-approved, compliant modules.

By leveraging Heartbeat™, global and local brand teams can:

  • Accelerate modular content adoption.

  • Reduce compliance risks.

  • Streamline content workflows for improved efficiency.

Learn More

Steps to Implement a Modular Content Strategy

Successfully implementing modular content requires a structured approach:

Content Audit

Identify existing assets that can be modularised.

Define Modular Components

Break content into reusable, compliant modules.

Adopt Technology

Use platforms like Veeva Vault Modular Content and authoring tools like Heartbeat™.

Align Teams

Foster collaboration between global and regional teams.

Monitor and Optimise

Leverage analytics to refine your modular content strategy for better results.

By following these steps, life sciences organisations can achieve faster workflows, cost efficiency, and improved HCP engagement.

Get started with Modular Content

At PULSE, we specialise in helping life sciences organisations implement modular content strategies using platforms like Veeva and Heartbeat™. Our expert team can ensure your content workflows are efficient, compliant, and scalable.

Ready to revolutionise your omnichannel content workflows?

Contact us today

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