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Modular content is an established practice among digital and content marketers in sectors such as FMCG and retail, who are challenged with increasing demand for more content and creating personalised content to meet the demands of their customers. It is a newer concept for pharma marketers, however, who are now turning to modular solutions in response to the accelerated demand for content over the past year.
Modular content is the act of creating modular, reusable elements. It can be used for digital or print sales, marketing and patient communication materials. Modular content allows for a more templated approach, allowing users to use and reuse existing modules and speeds up the approvals process. Users can create a framework for content with modular elements such as headlines, body copy, images, calls-to-action, legal copy and logos. A templated approach allows for a streamlined content creation process and accelerated creation.
Modular content encourages the reuse of assets, providing a cost effective way of creating new multichannel content. Medical, legal and regulatory reviews (MLR) are more efficient as business rules determine which elements have already been preapproved. This allows for an accelerated approvals process as the approver can see which parts of the asset do not require review.
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