Bridge intelligence with experience

IQVIA Orchestrated Customer Engagement (OCE) bridges intelligence with experience for HCPs and commercial teams alike. Intelligent connections across the commercial ecosystem improve collaboration across teams, drives HCP-centric experiences, and enables user-centric smart workflows for better decision making.


Customers expect more personalised interactions; to ensure that customers expectations are being met and that they receive tailored communications, organisations must coordinate their approach to digital engagement. A coordinated approach to interaction with customers enables companies to enhance the quality of customer experiences, build trust, and allocate resources efficiently across the many activities involved in engagement with customers.

IQVIA’s OCE provides field sales teams with the capabilities to send compliant non-personal communications to customers whilst simultaneously allowing brand marketers to run effective digital marketing campaigns.

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