Heartbeat™ Veeva CRM Approved Email Content Authoring Solution

Key Benefits

Implementing Veeva Approved Email involves several key steps that ensure a smooth integration and effective use of the platform for compliant and impactful communication. Here’s a detailed guide for pharma brand managers:

1. Cost Reduction

   Heartbeat™ dramatically reduces the time and costs associated with creating Veeva Approved Emails. By automating key aspects of the content creation process, it allows your team to focus on strategic tasks rather than labour-intensive manual coding, ultimately leading to significant cost savings.

2. Platform Integrations

   Seamlessly integrate Heartbeat™ with the tools you already use. Our solution currently supports integrations with Veeva Vault, Salesforce Marketing Cloud, and Adobe Experience Manager. These integrations ensure that your content creation, approval, and distribution processes are fully synchronised, making it easier to manage and deploy your Veeva Approved Emails across multiple platforms.

3. Accelerated and Enhanced Approvals

   Speed up the approval process with Heartbeat™. The solution offers live previews, auto-generated approval documents, and direct integration with Veeva Vault. This streamlined workflow not only accelerates the time to market but also enhances the accuracy and compliance of your communications by ensuring that all content is thoroughly vetted and approved before publication.

4. Accelerate Time to Market

   Heartbeat™ automates the content creation workflows, enabling your team to launch Veeva Approved Emails faster than ever. This acceleration is crucial in today’s fast-paced pharmaceutical industry, where getting the right message to HCPs at the right time can significantly impact your brand's success.

5. Simplified Localisations

   Simplify and streamline the localisation process with Heartbeat™. Our new framework allows for easy conversion of content into local market languages and the ability to make last-minute changes before publishing to Veeva Vault. This ensures that your global campaigns are effectively tailored to local markets, improving relevance and engagement.

6. Global to Local Adoption

   Heartbeat™ facilitates the adoption of global presentations and assets at the local market level. By providing tools that simplify localisation and content reuse, your global brand strategies can be consistently implemented across all regions, enhancing brand coherence and impact.

7. Take Control of the Content Creation Process

   Gain complete control over your content creation process with Heartbeat™. The platform enables your organisation to move faster while ensuring compliance and governance across every step. With its intuitive drag-and-drop functionality, changes can be made instantly, streamlining the creation of compliant Veeva Approved Emails.

8. Drive Reuse of Content Assets and Components

   Empower your content creators with Heartbeat’s industry-leading library of reusable, approved modular content. These components and templates can be utilised across various channels, driving efficiency and consistency in your messaging while reducing the need to create new content from scratch for every campaign.

9. Reduce Operating Costs and IT Overheads

   Heartbeat™ helps tackle operating costs and IT overheads by reducing time-consuming, manual activities such as development and testing. With automated workflows and a user-friendly interface, your team can produce high-quality content without the need for extensive technical support, freeing up resources for other critical tasks.

10. Maintaining Brand Strategy

    Ensure consistent delivery of your brand’s message across multiple markets with Heartbeat™. Our automated quality control and governance model ensures that every piece of content adheres to your brand guidelines, helping you maintain a cohesive and impactful brand strategy globally.

11. Easily Scale Your Operations

    As your needs grow, Heartbeat™ grows with you. It’s a fast and highly scalable content creation platform that can expand in line with your organisation’s requirements, ensuring that your content creation capabilities keep pace with your business’s expansion.

12. Instill Governance

    Heartbeat™ supports the establishment of appropriate policies, principles, and processes necessary for effective governance in Veeva CLM content creation. By introducing a robust governance framework, you can ensure that your content creation process is compliant, efficient, and aligned with industry best practices.