Heartbeat™

Heartbeat™ Prototyping, powered by PULSE, is a revolutionary prototyping service tailored for brand teams creating CLM content. It allows you to bring early-stage campaign concepts to life through fully functional eDetails, designed to work seamlessly on all popular CLM and CRM platforms, including iPads, Android, and Surface devices. Whether for campaign planning, review sessions, or scientific communication, Heartbeat™ CLM Prototyping delivers a complete working prototype —ready for testing, feedback, and refinement.

Why Prototyping Matters

Unlock the power of early prototyping enabling your teams to:

  • Maximise agency creativity
    Maximise agency creativity

    Early iterations encourage collaboration, allowing agency teams to refine ideas and produce their best CLM work.

  • Test content with HCPs
    Test content with HCPs

    Validate your messaging with healthcare professionals (HCPs) before full-scale production and development, ensuring it resonates effectively across global markets.

  • Enhance team alignment
    Enhance team alignment

    Share CLM prototypes with local sales and marketing teams for feedback, training, and customer role-play scenarios, fostering collaboration and improving campaign adoption and success.

Key Benefits of Heartbeat™ Prototyping

Fast and cost-effective

Fast and cost-effective

Test and trial CLM content without committing to full production costs.

Real-world feedback

Real-world feedback

Evaluate usability and impact by engaging real users during the conceptual phase.

Global market readiness

Global market readiness

Streamline localisation by enabling in-market teams to preview, adapt, and train with the prototype.

Seamless multichannel deployment

Seamless multichannel deployment

Prototypes run on PULSE-powered apps for iOS, Android, and Surface devices, working in the same way as your regular CRM platform.

Use Cases

Early Testing with HCPs

Test your messaging, visual detail aids, and data presentations directly with healthcare professionals. Gather insights to optimise content and ensure clinical relevance before committing to production.

Global Team Collaboration

Share prototypes with local markets to facilitate feedback loops, role-play customer training sessions, or internal reviews. This helps align global and local strategies, ensuring a unified approach across regions.

Campaign Planning and Review

Use working prototypes in early review sessions to demonstrate how campaigns or clinical data presentations will function, making feedback actionable and precise. Unleash your agency partners' creativity by testing multiple approaches to a campaign execution before committing to a final choice.

Heartbeat™™: Flexible Service Options

Heartbeat™ prototype offers two convenient approaches to fit your needs:

Self-Service

Self-Service

Take full control of the prototyping process.

Service-led

Service-led

Let our expert teams handle the production for you.

Heartbeat™ CLM prototyping is an affordable solution to de-risk your CLM content and refine your approach before final production.

Get Started Today

Ready to bring your concepts to life? Empower your team and enhance your communication strategies with Heartbeat™ CLM prototyping. Contact PULSE to learn more and transform the way you plan, create, and deliver CLM campaigns.

Speak to an expert

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