Enhancing the Car-Buying Experience with AR

Dealerships want to maximise in-store engagement. Customers want to understand their options before interacting with a dealer. We bridged the gap.


According to Insights Lab “Car Buying Experience” 2018, 84% of buyers start online when looking for a dealer, and 60% only visit 2 or fewer dealerships. What does this mean? The online customer experience is one of the most crucial steps to motivate consumers for a face-to-face sales opportunity. There needs to be a compelling source that grabs the potential customer’s attention. One potential solution: Augmented Reality.

Augmented Reality Car Configurator 

Working with McClaren to create an experience for consumers so they can explore different types of car configurations, from the comfort of their own home or at the dealership. Customers are able to see a full 360 view of all the details and features of the car. They are able to customise the colours and features to personalise it further. There is even an option to change the background so customers can visualise the car in their driveway. 

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The Future of AR in the Automotive Industry

It doesn’t stop here. We imagine applying AR to configuring instruction manuals, solving mechanical issues like low oil or flat tyres, and so much more. There are endless possibilities for the utilisation of Augmented Reality in the automotive industry. It has the potential to enhance the customer experience before, during and after the purchase of a car.

You’re probably wondering, “Why is a pharmaceutical marketing company talking about cars?” At Pulse, we love sharing our expertise and knowledge about the pharma industry to help deliver the best experience to HCP’s through technology-driven multichannel marketing. But we also love creating digital solutions to enhance company services internally and externally. 

I am a proven leader of digital marketing strategy and business transformation; effectively engaging businesses and brands to integrate innovative digital solutions and accelerate their capabilities.

I have extensive and varied experience ranging from founding start-ups to navigating the complexity of some of the world’s largest organisations. I have previously led Digital Strategy and transformation at GSK, Reckitt Benckiser, and L’Oréal. I now lead the Customer Success team at Pulse, helping healthcare and pharma organisations drive value from the use of digital and its associated technologies.